Discover Seed Stories
Learn more about our collaborations, community, campaigns, and events.
-
EVENTS 26 FEBRUARY 2025
A Moment with Marina Didovich
The iconic stylist shares this season's must-haves and her best styling advice..
-
EVENTS 25 FEBRUARY 2025
preview event | Autumn/Winter 2025
An intimate preview event hosted by stylist, Marina Didovich, and welcoming friends of Seed.
-
CAMPAIGN 16 FEBRUARY 2025
Seed Heritage Home x Steve Cordony
The interior stylist takes us through his exclusive collection with Seed. Plus, hear his home styling tips.
-
EVENTS 12 NOVEMBER 2024
Around the table
In celebration of summer style, we hosted friends of Seed for a long lunch at the iconic Totti’s Bondi.
-
COMMUNITY 1 NOVEMBER 2024
Make-A-Wish Australia
Our partnership with this important organisation is now in its seventh year. Please join us in support.
-
CAMPAIGNS 16 AUGUST 2024
Father’s Day 2024
Our campaign celebrating shared moments with the important men in our lives.
-
SEED MUSE 15 MAY 2024
Seed Muse Vol. 7 | Jasmine Dowling
Jasmine Dowling is an illustrator and graphic designer based in Brisbane.
-
EVENTS 17 APRIL 2024
Mother’s Day 2024
Our campaign and event, celebrating a mother’s love and starring friends of Seed.
-
COMMUNITY 23 JANUARY 2024
Sacred Heart Mission
Make room for new favourites by donating your pre-loved Seed pieces to Sacred Heart Mission.
-
SEED MUSE 15 JANUARY 2024
Seed Muse Vol. 6 | Jenna Holmes
A creative and founder of Pasta Club, creating events full of colour and connection.
-
EVENTS 15 NOVEMBER 2023
Hôtel Seed
Check in and stay a while at Hôtel Seed. Shop your favourite pieces from our event edit right here.
-
SEED MUSE 6 DECEMBER 2023
Seed Muse Vol. 5 | Adrianne Dimitrakakis
Based between Byron Bay and the Mornington Peninsula, Adrianne Dimitrakakis creates bright, bold artwork.
-
SEED MUSE 7 NOVEMBER 2023
Seed Muse Vol. 4 | Julia Busuttil Nishimura
Julia Busuttil Nishimura is a Melbourne cook and food writer who’s passionate about seasonality.
-
SEED MUSE 15 SEPTEMBER 2023
Seed Muse Vol. 3 | Myra Perez
At her studio, My Violet, florist Myra Perez is known for taking a modern, sculptural approach.
-
SEED MUSE 29 AUGUST 2023
Seed Muse Vol. 2 | Georgina Jeffries
Georgina Jeffries is an interior designer with an eye for spaces with a sense of history.
-
SEED MUSE 20 JULY 2023
Seed Muse Vol. 1 | Alexandra Collins
For Alexandra Collins, good design comes down to a personal touch.
-
Shop Now
-
Shop Now
-
Shop Now
-
Shop Now
-
Shop Now
-
Shop Now
-
Shop Now
-
Shop Now
-
Shop Now
-
-
1
Women's, Kids & Baby Clothing & Accessories | Seed Heritage
Shop NowThe New Capsule | Our latest collection for the upcoming season, styled by friends of Seed. Shop now.
-
1
New Arrival Women's Clothing | Seed Heritage
Shop NowDenim Meets Utility | Shop our latest arrivals, featuring classic blue denim, bold khaki tones, and sophisticated texture.
-
1
New Arrival Women's Clothing | Seed Heritage
Shop NowSpotted @brookemcauley_ wearing our Contrast Collar Jacket from our latest autumn/winter collection. Shop online & in-store now.
-
1
New Arrival Women's Clothing | Seed Heritage
Shop NowClassic blue denim, done four ways. Welcome chic silhouettes into your weekend wardrobe.
-
1
New Arrival Women's Clothing | Seed Heritage
Shop NowAs Seen On | Luxurious knitwear, must-have accessories, and this season’s statement dressing. Find styling inspiration from our AW25 Preview Event.
-
1
New Arrival Women's Clothing | Seed Heritage
Shop NowThat’s A Wrap | We welcomed friends of Seed to preview our new Autumn/Winter collection, hosted by @marina_didovich.
-
1
New Arrival Women's Clothing | Seed Heritage
Shop NowElevate Your Evening | Classic black in the most flattering silhouettes. Shop online and in-store.
-
1
New Arrival Women's Clothing | Seed Heritage
Shop NowLinen Loves | Our classic styles and silhouettes now in Olive green. Shop your new favourite pieces now.