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Featured Stories

Discover Seed Stories

Learn more about our collaborations, community, campaigns, and events.

EVENTS 26 FEBRUARY 2025

A Moment with Marina Didovich

The iconic stylist shares this season's must-haves and her best styling advice..
EVENTS 25 FEBRUARY 2025

preview event | Autumn/Winter 2025

An intimate preview event hosted by stylist, Marina Didovich, and welcoming friends of Seed.
CAMPAIGN 16 FEBRUARY 2025

Seed Heritage Home x Steve Cordony

The interior stylist takes us through his exclusive collection with Seed. Plus, hear his home styling tips.
EVENTS 12 NOVEMBER 2024

Around the table

In celebration of summer style, we hosted friends of Seed for a long lunch at the iconic Totti’s Bondi.
COMMUNITY 1 NOVEMBER 2024

Make-A-Wish Australia

Our partnership with this important organisation is now in its seventh year. Please join us in support.
CAMPAIGNS 16 AUGUST 2024

Father’s Day 2024

Our campaign celebrating shared moments with the important men in our lives.
SEED MUSE 15 MAY 2024

Seed Muse Vol. 7 | Jasmine Dowling

Jasmine Dowling is an illustrator and graphic designer based in Brisbane.
EVENTS 17 APRIL 2024

Mother’s Day 2024

Our campaign and event, celebrating a mother’s love and starring friends of Seed.
COMMUNITY 23 JANUARY 2024

Sacred Heart Mission

Make room for new favourites by donating your pre-loved Seed pieces to Sacred Heart Mission.
SEED MUSE 15 JANUARY 2024

Seed Muse Vol. 6 | Jenna Holmes

A creative and founder of Pasta Club, creating events full of colour and connection.
EVENTS 15 NOVEMBER 2023

Hôtel Seed

Check in and stay a while at Hôtel Seed. Shop your favourite pieces from our event edit right here.
SEED MUSE 6 DECEMBER 2023

Seed Muse Vol. 5 | Adrianne Dimitrakakis

Based between Byron Bay and the Mornington Peninsula, Adrianne Dimitrakakis creates bright, bold artwork.
SEED MUSE 7 NOVEMBER 2023

Seed Muse Vol. 4 | Julia Busuttil Nishimura

Julia Busuttil Nishimura is a Melbourne cook and food writer who’s passionate about seasonality.
SEED MUSE 15 SEPTEMBER 2023

Seed Muse Vol. 3 | Myra Perez

At her studio, My Violet, florist Myra Perez is known for taking a modern, sculptural approach.
SEED MUSE 29 AUGUST 2023

Seed Muse Vol. 2 | Georgina Jeffries

Georgina Jeffries is an interior designer with an eye for spaces with a sense of history.
SEED MUSE 20 JULY 2023

Seed Muse Vol. 1 | Alexandra Collins

For Alexandra Collins, good design comes down to a personal touch.

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Casual Sophistication | Shop textured jackets, perfectly worn-in denim, and updated silhouettes now.
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Women's, Kids & Baby Clothing & Accessories | Seed Heritage
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The New Capsule | Our latest collection for the upcoming season, styled by friends of Seed. Shop now.
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New Arrival Women's Clothing | Seed Heritage
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Denim Meets Utility | Shop our latest arrivals, featuring classic blue denim, bold khaki tones, and sophisticated texture.
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New Arrival Women's Clothing | Seed Heritage
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Spotted @brookemcauley_ wearing our Contrast Collar Jacket from our latest autumn/winter collection. Shop online & in-store now.
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New Arrival Women's Clothing | Seed Heritage
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Classic blue denim, done four ways. Welcome chic silhouettes into your weekend wardrobe.
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New Arrival Women's Clothing | Seed Heritage
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As Seen On | Luxurious knitwear, must-have accessories, and this season’s statement dressing. Find styling inspiration from our AW25 Preview Event.
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New Arrival Women's Clothing | Seed Heritage
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That’s A Wrap | We welcomed friends of Seed to preview our new Autumn/Winter collection, hosted by @marina_didovich.
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New Arrival Women's Clothing | Seed Heritage
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Elevate Your Evening | Classic black in the most flattering silhouettes. Shop online and in-store.
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New Arrival Women's Clothing | Seed Heritage
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Linen Loves | Our classic styles and silhouettes now in Olive green. Shop your new favourite pieces now.