Durable and universally loved, denim deserves a spot in every wardrobe. It doesn’t need to be washed often, it’s hard-wearing, and it shapes to your body with wear and time. It only gets better with age and care.

Do:

• Turn denim inside out to wash
• Gentle machine wash in cold water
• Wash with like colours
• Wash darker denim before first wear
• Use a mild detergent
• Give your denim a shake to remove creases after washing
• Air dry
• Avoid contact between darker denim and lighter coloured upholstery and garments
• Steam or iron inside out
• Hang or fold your denim and store it in a cool, dry spot.

Don't:

• Tumble dry
• Allow denim to air dry in direct sunlight.

Denim is low maintenance; it doesn’t need to be washed regularly and can be spot cleaned using a damp cloth or aired between washes. Your denim pieces will be stiff after you’ve washed and dried them, but don’t worry, they’ll be back to their moulded comfort with a little wear. The care tag on your denim pieces provides the best advice, so have a look at that before washing.