Casual Sophistication | Shop textured jackets, perfectly worn-in denim, and updated silhouettes now.

The New Capsule | Our latest collection for the upcoming season, styled by friends of Seed. Shop now.

Denim Meets Utility | Shop our latest arrivals, featuring classic blue denim, bold khaki tones, and sophisticated texture.

Spotted @brookemcauley_ wearing our Contrast Collar Jacket from our latest autumn/winter collection. Shop online & in-store now.

Classic blue denim, done four ways. Welcome chic silhouettes into your weekend wardrobe.

As Seen On | Luxurious knitwear, must-have accessories, and this season’s statement dressing. Find styling inspiration from our AW25 Preview Event.

That’s A Wrap | We welcomed friends of Seed to preview our new Autumn/Winter collection, hosted by @marina_didovich.

Elevate Your Evening | Classic black in the most flattering silhouettes. Shop online and in-store.

Linen Loves | Our classic styles and silhouettes now in Olive green. Shop your new favourite pieces now.